Privacy Policy

  • Introduction

      Seymours (Services) ltd, together with the wholly owned subsidiary companies on the below list collectively “Seymours Group” (referred to as “we” or “us”) for the purpose of this notice, are the data controllers and we are pleased to provide you with the following Privacy Notice.


      We are working hard to serve our customers a little better every day. Looking after the personal data you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us and understand how we use it to offer you a better and more personalised experience.


  • What this Notice covers

      We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That’s why we’ve developed this Privacy Policy, which:

      • sets out the types of personal data that we collect;
      • explains how and why we collect and use your personal data;
      • explains when and why we will share personal data within the Seymour Group and with other organisations; and
      • explains the rights and choices you have when it comes to your personal data.

      We offer a wide range of services, so we want you to be clear about what this Policy covers. This Policy applies to you if you use our hotels and leisure facilities (referred to in this Policy as “our Services”). Using our Services means:

      • Using any of the websites (“our Websites”) where this Policy is posted; or
      • If you contact us or we contact you about our Services; if you are employed by the Seymour Group; and
      • Parts of this Policy also apply to our premises CCTV systems where they capture footage of you.

      Our Websites may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on another website as we do not accept any responsibility or liability for websites of other organisations.


  • Personal Data we Collect

      This section tells you what personal data we may collect from you when you use our Services and what other personal data we may receive from other sources.

      When you check into one of our Hotels, as a Guest, you may provide us with:

      • When you arrive, we collect your personal details, including your postal and billing addresses, email addresses, phone numbers and title.
      • When booking our services, we don’t ask for accessibility, dietary, health or other sensitive    personal data. 
      • If you (or someone on your behalf) do provide such information to us, please be aware we may need to ask for your explicit consent. In some cases, it may be permissible for us to have such data as it is in your vital interests that we do so.

      When you browse our websites, we may collect:

      • Information about your online browsing behavior on our Websites and information about when you click on one of our promotions (including those shown on other organisations’ websites);
      • Information about any devices you have used to access our Services (including the make and operating system, IP address, browser type and mobile device identifiers

      When you make a purchase from our online shop:

      • We collect your personal details, including your postal and billing addresses, email addresses, phone numbers and delivery preference when you make a purchase.

      When you contact us or we contact you or you take part in promotions, competitions, surveys or reviews about our Services, we may collect:

      • Personal data you provide about yourself anytime you contact us about our Services (for example, your name and contact details), including contacting us by phone, email or post or when you speak with us through social media;
      • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on; and
      • Your feedback and contributions to customer surveys or reviews.
      • We monitor social media to respond to comments or complaints about our services and with the permission of the platform owner we may reproduce your comments on our website, on the lawful basis of our legitimate interests.

      Contact Tracing

      When you make a reservation to stay at one of our hotels or make a reservation in one of our restaurants or attend our premises for a drink/meal we will record your name and telephone number or email address as part of that process. As a responsible business and to assist the Government with their fight against COVID-19 we take part in their ‘Contact Tracing’ programme. 

      We will share your information with the Government as part of this program if our premises forms part of a COVID-19 positive case. This will give the Government an opportunity to contact you with information and offer testing if you possibly came into contact a person who tested positive. 

      The legal basis for us to process your information in this way is ‘Legitimate Interest’. We will share your data with the Government Contact Tracing team only when required to do so.
      Your information will be retained for 21 days, post attendance, after which it will be securely disposed of.

      When you visit our premises:

      • Images of you may be recorded on our CCTV systems;
      • If you are employed by the Seymour Group, for your safety and wellbeing.
  • How and Why We Use Personal Data

      This section explains in detail how and why we use personal data. In order to collect and process personal data about you we need to have a lawful basis. The main Lawful bases we rely on includes consent (where you have given permission), contract (where processing is necessary for the performance of a contract with you) and our “legitimate interests” (where processing is in the interest of our company and we believe you would have a reasonable expectation for us to do this).  

      We use personal data to:

      Make our Services available to you:

      We need to process your personal data so that we can manage your expectations and provide the high quality service expected at our premises, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for. 

      As an employee, we use your personal data to comply with our employment obligations necessary for employment, Social Security, Tax and other employment obligations as a Data Controller.

      Manage and improve our websites

      We use cookies and similar technologies on our Websites to improve your customer experience. Some cookies are necessary so you should not disable these if you want to be able to use all the features of our websites. Other Cookies used are for analysis of the use of our website and marketing, so we can send you relevant information. You can disable these cookies at any time, through your computers settings. For more information about cookies, how we use them and how you can disable them, see the cookie notice here.

      Help to develop and improve our services, information technology systems, know-how and the way we communicate with you

      We rely on the use of personal data to carry out market research and internal research and development, and to improve our information technology systems (including security) and our product range and services. This allows us to serve you better as a customer.

      Detect and prevent fraud or other crime

      It is important for us to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services. This helps us to make sure that you can safely use our Services.

      Provide you with relevant marketing communications

      We want to ensure that we provide you with marketing communications, including online advertising, that are relevant to your interests. To achieve this, we also measure your responses to marketing communications relating to products and services we offer, which also means we can offer you products and services that better meet your needs as a customer. You can change your marketing choices, both when you register with us, and at any time after that. You also have choices when it comes to online advertising.

      Contact you about our services

      We want to serve you better as a customer, so we use personal data to provide clarification or assistance in response to your communications.

      Manage promotions and competitions you take part in.

      We need to process your personal data so that we can manage the promotions and competitions you choose to enter.

      Invite you to take part in and manage customer surveys, reviews and other market research activities.

      We carry out market research to improve our Services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice. This will not affect your ability to use our Services.


  • Claims


      In order to resolve legal claims or disputes involving you or us.

      For example, if you have any accident or there is an incident at one of our hotels or leisure facilities. 

      Please allow us the opportunity to resolve your complaint or concern.  You can write to us at, marking it for the attention of the Seymours Group CEO:

      Seymours Group
      1 Wharf Street,
      St. Helier,
      JE4 0ZX


  • CCTV

      To monitor the safety of our properties in order to prevent and detect crime and anti-social behavior.

      We record images using CCTV both inside and outside our premises in order to protect our business, the local community, customers and colleagues. Signs are displayed to show its use and images recorded will be retained for a period of 30 days from recorded date.  These images will be disclosed to third parties only in the event of criminal activity on the premises, a formal request by a law enforcement agency or for internal investigations.


  • Sharing personal data with third parties

      We may on occasions pass your Personal Information to third parties exclusively to process work on our behalf. The Seymours Group requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice.

      These third parties may include booking agents such as, Trip Advisor and Expedia.

      We use Shopify platform to create and manage our online shop. The data they collect in the UK is sent to other Shopify locations and to service providers who may be located in other regions, including Canada (where they are based) and the United States. We have security procedures in place to ensure the security of your data when using this platform. For more information about how Shopify handle your data visit Shopify Privacy Policy

      We do not broker or pass on information gained from your engagement with us without your consent. However, Seymours Group may disclose your Personal Information to meet legal obligations, regulations or valid governmental request. We may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of our premises, Staff, you as our customer and/or the wider community.

  • How do we protect personal data?

      We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

      • We apply physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data;
      • We protect the security of your information while it is being transmitted by encrypting it;
      • We use computer safeguards such as firewalls and data encryption to keep this data safe;
      • We only authorise access to employees and trusted partners who need it to carry out their responsibilities;
      • We regularly monitor our systems for possible vulnerabilities and attacks;
      • We will ask for proof of identity before we share your personal data with you; and
      • We will reveal only the last four digits of your payment card number when confirming an order.

      The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. If we do this, we ensure that your privacy rights are respected in line with this Policy.


  • How long do we use personal data for?

      We will not keep your personal data longer than we need to, how long this is, depends on several factors, including:

      • Why we collected it in the first place; 
      • Whether there is a legal/regulatory reason for us to keep it; or
      • Whether we need it to protect you or us.

      You can at any time ask us to provide you with the retention schedule relating to your own personal data. We will provide this information in accordance with our policy and procedure for Data Subject Access Requests.


  • Marketing and market research

      We use your information for marketing activities. These activities include:

      • Using your contact information to send you news about our services. 
      • You can unsubscribe from email marketing communications quickly, easily and at any time – just click on the "Unsubscribe" link included in each email or other communication.

      We will send you relevant offers and news about our services in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. If you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices at any time online, by clicking the unsubscribe link in the footer of any marketing email, over the phone or in writing.

      We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.


  • Your rights as a data subject

      At any point whilst we are in possession of, or processing your data, you have the following rights:

      • Right of access – you have the right to request a copy of the information that we hold about you;
      • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete. If you believe we hold inaccurate or missing information, please let us know and we will correct it;
      • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records. There are several situations when you can have us delete your personal data, this includes (but is not limited to):
        • When we no longer need to keep your personal data;
        • You have successfully made a general objection;
        • You have withdrawn your consent to us using your personal data (and we do not have any other grounds to use it);
      • Right to restriction of processing – where certain conditions apply you have a right to restrict the processing. There are several situations when you can restrict our use of your personal data, this includes (but is not limited to):
        • you have successfully made a general objection;
        • you are challenging the accuracy of the personal data we hold;
      • Right of portability – you have the right to have the data we hold about you transferred to another organisation;
      • Right to object – you have the right to object to certain types of processing such as direct marketing. If on balance, your rights outweigh our interests in using your personal data, then we will at your request either restrict our use of it or delete it;
      • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling;

      In the event that we refuse your request for your personal data, under rights of access. We will provide you with a reason as to why, which you have the right to legally challenge.


  • To access what personal data is held & identification will be required

      You have the right to see the personal data we hold about you. This is called a Data Subject Access Request (DSAR).

      If you would like a copy of the personal data, we hold about you, you can use the on-line Data Subject Access Request Form on our websites (Click Here to download the form) or write to:

      Data Protection SPOC
      Seymours Group
      1 Wharf Street,
      St. Helier,
      JE4 0ZX

      You can also email us at

      We will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license or passport. A minimum of one piece of photographic ID listed above and a supporting document is required such as a utility bill not older than three months. If we are dissatisfied with the quality of ID provided, further information may be sought before personal data can be released.

      This service is free of charge, except where the request is repetitive, excessive or unfounded.  In these circumstances we will charge a reasonable administration charge. We will respond to your request within a four-week period, once your identification has been verified.


  • Complaints

      We’d like the chance to resolve any complaints you have. In the event that you wish to make a complaint about how your personal data is being processed by us, you have the right to complain to the Seymours Group CEO. If you do not get a response within 30 days or are dissatisfied with the response, you can complain to the Jersey Office of the Information Commissioner (OIC).

      The details for each of these contacts are:

      Seymours Group

      1 Wharf Street, St Helier, Jersey JE4 0ZX 

      Telephone +44 (0) 1534 875926 or email

      The Seymour’s Group have appointed Propeller as their EU GDPR representative for customers resident in the European Union.  This representative can be contacted directly with any questions about your rights or complaints.  Contact details are:


      H2K House, Dunshaughlin Business Park, Dunshaughlin, Co Meath, Ireland.

      Telephone +353 766701363 or email

      Office of the Information Commissioner – Jersey

      2nd Floor, 5 Castle St, St Helier, Jersey JE2 3BT

      Telephone +44 (0) 1534 716530 or Email: